Guest Blog: Sustainability, Healthcare and Behaviour Change

Outside breaks in Manchester

Our January guest blog is written by Kate Straznikiewicz, exploring the connection between sustainability, healthcare and behaviour change in Manchester. Kate is an Administration Assistant for ERNDIM as part of Manchester University NHS Foundation Trust (MFT).

Sustainability, healthcare and behaviour change in Manchester

Working for the largest NHS Trust in England, I have been amazed by the mindful approach of MFT employees towards ecology, environment and sustainability. It has been apparent that they are people who genuinely care about our Planet. 

Hundreds of MFT employees are avoiding car journeys to work and opt-in for the bike ride instead. Even in the rain, which in Manchester happens almost daily! There are recycling bins in the staff rooms, people bringing their reuseable cup from home, and always remember to turn the lights off at the end of a working day. 

With thousands of employees, MFT Green Rewards can make a huge difference in people’s attitude. The scheme incentivises positive environmental behaviour but also with repetition, it helps people to develop new, useful environmental-friendly habits. My personal favourite, which I believe helps not only the environment but also increases fitness, is choosing stairs over lifts! 

Sustainability across Manchester

According to the Compare the Market study based on air quality, recycling rates, number of parks, the number of times terms like “electric cars” are searched, Manchester is 5th greenest city in the UK and out of the top five, has the largest area of green spaces.

The surroundings of MFT are also enormously motivating. The parks and green areas around the hospital, and the proximity to the University of Manchester (which also has its own Zero Waste shop led by the students) help people to change their behaviour for the better. 

Finding sustainable solutions

With rising awareness of climate change, environmental disasters, and the impact of both, more people are choosing to follow ‘Reduce, Reuse, Recycle’ and opting for more sustainable solutions. People are getting involved in their local areas such as ‘Repair Cafés’, Zero waste shops, and volunteering in gardening projects. The RHS Garden Bridgewater in Salford is the biggest in the world and marked as a top alternative and ethical holiday destination in 2020.

Sustainability and healthcare in 2020

There is still work to do in terms of sustainability and healthcare in Manchester but taking small steps will always be better than taking none. If similar actions were introduced across Manchester, there is a high chance of changing behaviour and making a real difference.

Sustainable living is not only wishful thinking but it is a real, achievable goal. 

Kate Straznikiewicz, Administration Assistant at MFT

Green Rewards at MFT

People are at the heart of Manchester University NHS Foundation Trust’s (MFT) sustainability strategy; but engaging 20,000 staff across nine hospitals presents a unique challenge.

Jump provides Green Rewards for MFT, an engagement programme to boost sustainability and wellbeing for all employees. So far, they have completed over 18,000 positive actions and avoided 17 tonnes of CO2.

Learn More

Find out more about how you can engage your working environment in sustainability and wellbeing. Read more about Jump or request a case study here.

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Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.


Lawrence Mitchell

Change Management

Lawrence Mitchell

I am Chief Customer Officer of SumoSalad, former Chief Marketing Officer at RELX: Risk & Analytics and Founder of RAW Energy. Having worked in publishing for 20 years, living through the first phases of the digital revolution, I’m used to disruption, uncertainty and transformation. But through all of this, my belief in putting the customer at the heart of an organisation by leveraging data analytics has helped multiple brands innovate, evolve and transform. 

I’m a huge advocate for promoting wellness in the workplace which is central to our Jump mission, and created the award-winning RBI Living Well programme. Through my RAW Energy platform, I support business and community leaders to be more resilient, more authentic and more focused on wellbeing.  A regular contributor to marketing, customer experience and wellness forums, I’ve written three books including Success without Stress: How to Prevent Burnout and Build Resilience for Optimal Health & Performance. 

Mark Lance

Finance & Company Secretary

Mark Lance

I helped Graham set up Jump in 2011 and it’s great to be involved in such a dynamic, growing business where I can apply my specialism in corporate compliance to ensure we are meeting our statutory and financial obligations.  I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. 

Alongside Jump, I’m a director of Cornhill Group, a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation, and I’m also a director of a global energy trader. 

Rob Metcalfe

PR & Marketing

Rob Metcalfe

Alongside Jump, I’ve been helping clients get their message across for over 30 years,
most recently as chief executive of Richmond & Towers, the longest
established public relations consultancy in the UK.  A Chartered Marketer,
I’m increasingly helping clients frame their message around sustainability,
particularly in food, waste and energy. The Guardian once described me as being
the “evil genius who got us all hooked on avocados”, a claim I don’t deny.

Since helping Graham get Jump set up in 2011 I’ve enjoyed communicating about a
subject where there is a great willingness among companies and individuals to
do the right thing,  but understanding what practical action to take isn’t
always obvious. 

Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work.