Be a climate activist in the workplace

'There is no planet b' protest sign

Many of us are making the switch to more sustainable behaviours in the face of the climate emergency. We are opting for plant-based diets, becoming more mindful of our waste, choosing more sustainable travel options and being conscious about our environmental footprint.

This change has come about with a wave of campaigns that are raising awareness of the climate emergency. Fridays for Futures and Extinction Rebellion have raised the profile of what it means to be a climate activist – with more and more people looking to make more sustainable switches.

Climate campaigns

Campaigns such as Veganuary have taken off over the last few years, with over 250,000 people in the UK pledging to adopt a plant-based diet for the first month of the year. People are choosing more sustainable travel when considering holiday destinations; either choosing locations that are local or can be accessible by other means of transport, such as train travel.

Whilst we are ever more conscious of these decisions to become a climate activist in our personal time, how does this translate to the workplace? How does our working environment affect the sustainable behaviours that we develop at home? How can we ensure positive wellbeing for everyone – whether that’s for students at university, NHS care workers, or corporate employees?

Climate activist for businesses

International businesses have been in the headlines at the start of 2020. Microsoft has pledged to go carbon negative by 2030. Unilever has committed to source 100% of its energy across all operations from renewable sources by 2030. This week the UK water industry has also announced plans to reach net zero carbon emissions by 2030.

Whilst these headlines are great for sending a positive message about environmental action, what does this mean for the employees that work in these sectors?

According to a survey by Metro Rod, over a third of employees say they feel no responsibility to behave in an eco-friendly way at work, whilst 45% said that this responsibility should sit with senior management. Encouraging more sustainable behaviours in the workplace requires empowering your people. How do you do this? A good place to start is recognising those  small actions (that quickly add up) and celebrating sustainability successes.

Jump for climate activists

Jump is working hard to bring sustainability and wellbeing to the top of the agenda. Over the last year, over 3 million positive actions have been recorded through Jump’s engagement programmes. This has resulted in over 765 tonnes of avoided CO2 emissions which has been achieved all through the small actions. If that’s choosing meat free one day a week, opting for a more sustainable commute, or remembering to bring in a reusable cup. We want people to know that these actions speak loudly when we work together.

Head over to our case studies to find out more about the work that we do.

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Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.


Lawrence Mitchell

Change Management

Lawrence Mitchell

I am Chief Customer Officer of SumoSalad, former Chief Marketing Officer at RELX: Risk & Analytics and Founder of RAW Energy. Having worked in publishing for 20 years, living through the first phases of the digital revolution, I’m used to disruption, uncertainty and transformation. But through all of this, my belief in putting the customer at the heart of an organisation by leveraging data analytics has helped multiple brands innovate, evolve and transform. 

I’m a huge advocate for promoting wellness in the workplace which is central to our Jump mission, and created the award-winning RBI Living Well programme. Through my RAW Energy platform, I support business and community leaders to be more resilient, more authentic and more focused on wellbeing.  A regular contributor to marketing, customer experience and wellness forums, I’ve written three books including Success without Stress: How to Prevent Burnout and Build Resilience for Optimal Health & Performance. 

Mark Lance

Finance & Company Secretary

Mark Lance

I helped Graham set up Jump in 2011 and it’s great to be involved in such a dynamic, growing business where I can apply my specialism in corporate compliance to ensure we are meeting our statutory and financial obligations.  I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. 

Alongside Jump, I’m a director of Cornhill Group, a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation, and I’m also a director of a global energy trader. 

Rob Metcalfe

PR & Marketing

Rob Metcalfe

Alongside Jump, I’ve been helping clients get their message across for over 30 years,
most recently as chief executive of Richmond & Towers, the longest
established public relations consultancy in the UK.  A Chartered Marketer,
I’m increasingly helping clients frame their message around sustainability,
particularly in food, waste and energy. The Guardian once described me as being
the “evil genius who got us all hooked on avocados”, a claim I don’t deny.

Since helping Graham get Jump set up in 2011 I’ve enjoyed communicating about a
subject where there is a great willingness among companies and individuals to
do the right thing,  but understanding what practical action to take isn’t
always obvious. 

Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work.