Jump insights: COP25

COP25 Conference

2019 has been a big year for climate action. We’ve seen Fridays for Futures, Climate Strikes, international conferences, climate summits and we’re now rounding the year out with COP25.

What is COP25?

COP25 is a two week international climate change conference held in Madrid, bringing together leaders from all across the world.

In the opening statement, UN Secretary-General António Guterres said “by the end of the coming decade we will be on one of two paths, one of which is sleepwalking past the point of no return.”

What was the key focus?

The main aim of COP25 was to come to an agreement on Article 6 of the 2015 Paris Climate Change Agreement. Now four years on, this focused on the role of global carbon markets in helping countries to decarbonise.

For example, governments and private sector organisations would either be able to trade emissions reductions; buy carbon credits for developing green projects; or countries that had already gone beyond their targets could sell their overachievements to countries yet to meet their goals.

Hoesung Lee, chair for the Intergovernmental Panel on Climate Change (IPCC), highlighted the devastating consequences of not taking action. He reported that “the world will suffer from shredded assets, the financial sector will have greater uncertainty and the environment will suffer from increased loss of diversity.”

COP25 outcomes

Headlines in the media have been broadly negative about the outcomes of COP25. Leaders have failed to ‘address the key carbon markets issue’ with a lack of ambition and inability to create concrete actions.

COP25 has also highlighted just how difficult it is for countries of different backgrounds, priorities, economic systems, and levels of carbon reliance to come to an agreement that works for all. For example, Finland and the UK have stated that they will not use their carbon credits to reach net zero targets, whilst Norway and Canada have reported that they will.

Mixed results

Mixed outcomes defined COP25. During the conference, the EU announced that they had created a unanimous goal of carbon neutrality by 2050. However countries such as Poland, which currently derives 80 percent of its energy from coal, have been excused from this target and given more time to reach net zero.

COP25 in 2020 and the new decade

Looking to 2020, it is clear that climate action remains high on the agenda. Countries are set to announce individual national climate pledges (NCDs) early in the New Year. Whilst there is a feeling of disappointment surrounding the COP25 outcomes, there is ambition for increased action amongst leaders, activists and the people that climate change is affecting the most.

Our solutions

Request a 15-minute demo

Find out how Jump can boost engagement within your organisation.

Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.


Lawrence Mitchell

Change Management

Lawrence Mitchell

I am Chief Customer Officer of SumoSalad, former Chief Marketing Officer at RELX: Risk & Analytics and Founder of RAW Energy. Having worked in publishing for 20 years, living through the first phases of the digital revolution, I’m used to disruption, uncertainty and transformation. But through all of this, my belief in putting the customer at the heart of an organisation by leveraging data analytics has helped multiple brands innovate, evolve and transform. 

I’m a huge advocate for promoting wellness in the workplace which is central to our Jump mission, and created the award-winning RBI Living Well programme. Through my RAW Energy platform, I support business and community leaders to be more resilient, more authentic and more focused on wellbeing.  A regular contributor to marketing, customer experience and wellness forums, I’ve written three books including Success without Stress: How to Prevent Burnout and Build Resilience for Optimal Health & Performance. 

Mark Lance

Finance & Company Secretary

Mark Lance

I helped Graham set up Jump in 2011 and it’s great to be involved in such a dynamic, growing business where I can apply my specialism in corporate compliance to ensure we are meeting our statutory and financial obligations.  I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. 

Alongside Jump, I’m a director of Cornhill Group, a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation, and I’m also a director of a global energy trader. 

Rob Metcalfe

PR & Marketing

Rob Metcalfe

Alongside Jump, I’ve been helping clients get their message across for over 30 years,
most recently as chief executive of Richmond & Towers, the longest
established public relations consultancy in the UK.  A Chartered Marketer,
I’m increasingly helping clients frame their message around sustainability,
particularly in food, waste and energy. The Guardian once described me as being
the “evil genius who got us all hooked on avocados”, a claim I don’t deny.

Since helping Graham get Jump set up in 2011 I’ve enjoyed communicating about a
subject where there is a great willingness among companies and individuals to
do the right thing,  but understanding what practical action to take isn’t
always obvious. 

Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work.