How to improve community recycling rates. Bradley’s guide to a successful door to door campaign.

Door to door campaigns are an excellent way to launch a recycling campaign and deliver key information to hard to reach target audiences. Here at Jump (Local Green Points) we are no stranger to door to door engagement campaigns, having canvassed over 600,000 households to date for our council clients. So what makes a door to door recycling campaign successful?

Our Community and Outreach Manager, Bradley, shares some of his top tips for running and managing a successful campaign:

1)      Determine your area 

A successful door to door campaign has a well-established target area and a well-planned strategy for reaching all households. Route-planning beforehand is therefore essential and makes the job a lot easier for your staff. Preventing your staff from walking around in circles and having to revisit the same areas again and again will be less time-consuming and more cost-effective for you! 

2.       Develop a clear succinct script 

The way your key campaign messages are communicated at the door has a big impact on how engaging your door to door campaign is. In order for a door to door campaign to be engaging, staff need to be able to deliver and stick to a clear and concise script, so residents leave the conversation having taken in and understood the message. So it’s worth really taking the time to develop a concise script with a clear message and making sure it is well-rehearsed by your door-to-door staff. 

3.       Use professional, well-trained staff 

Your staff are the first point of contact for your campaign, so it is vital to ensure that they are well-trained and maintain a professional appearance and demeanour at all times. Thorough training will save you any future headaches, as by ensuring that your staff are knowledgeable about all waste and recycling practises in the Borough they will be able to deliver succinct and accurate information on the doorstep and answer any residents’ questions. Putting in the extra hours training your staff will really pay off when you have high levels of engagement in your project. 

4.       Feedback your data 

Key to an effective door to door campaign is regular progress reporting and feedback to clients. Here at Local Green Points we make sure to always maintain open communication channels with our council clients and feedback regular progress reports. With our recent door to door campaign for Westminster City Council, we were able to feedback excellent results, including a 2.39% drop in residual waste reported when comparing pre-door-to-door intervention and post-door-to-door intervention. From our data collected on the doorstep, we were also able to report that 96% of residents agreed that the doorstep conversations encouraged them to continue or start recycling. 

About Local Green points: 

Local Green Points are specialist providers of Recycling rewards schemes. We’re experts at engaging with communities to encourage residents to reduce, reuse and recycle. Our approach is innovative – combining web and app platforms, communications campaigns and face to face engagement to connect with our target audience. We regularly use door to door campaigns to roll out our recycling reward schemes across target areas, including hard to reach purpose-built flats, and they play a key role in motivating residents to recycle more and waste less.

What could a door to door campaign do for your residents? Get in touch with us on info@teamjump.co.u to find out more.

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Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.

 

Lawrence Mitchell

Change Management

Lawrence Mitchell

I am Chief Customer Officer of SumoSalad, former Chief Marketing Officer at RELX: Risk & Analytics and Founder of RAW Energy. Having worked in publishing for 20 years, living through the first phases of the digital revolution, I’m used to disruption, uncertainty and transformation. But through all of this, my belief in putting the customer at the heart of an organisation by leveraging data analytics has helped multiple brands innovate, evolve and transform. 

I’m a huge advocate for promoting wellness in the workplace which is central to our Jump mission, and created the award-winning RBI Living Well programme. Through my RAW Energy platform, I support business and community leaders to be more resilient, more authentic and more focused on wellbeing.  A regular contributor to marketing, customer experience and wellness forums, I’ve written three books including Success without Stress: How to Prevent Burnout and Build Resilience for Optimal Health & Performance. 

Mark Lance

Finance & Company Secretary

Mark Lance

I helped Graham set up Jump in 2011 and it’s great to be involved in such a dynamic, growing business where I can apply my specialism in corporate compliance to ensure we are meeting our statutory and financial obligations.  I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. 

Alongside Jump, I’m a director of Cornhill Group, a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation, and I’m also a director of a global energy trader. 

Rob Metcalfe

PR & Marketing

Rob Metcalfe

Alongside Jump, I’ve been helping clients get their message across for over 30 years,
most recently as chief executive of Richmond & Towers, the longest
established public relations consultancy in the UK.  A Chartered Marketer,
I’m increasingly helping clients frame their message around sustainability,
particularly in food, waste and energy. The Guardian once described me as being
the “evil genius who got us all hooked on avocados”, a claim I don’t deny.

Since helping Graham get Jump set up in 2011 I’ve enjoyed communicating about a
subject where there is a great willingness among companies and individuals to
do the right thing,  but understanding what practical action to take isn’t
always obvious. 

Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work. 

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