On Pack Recycling Labels are there to provide a simple, UK-wide recycling message on retailer and brand packaging to help consumers recycle more products, more often. ORPL is simplifying the design of on-pack labels to make it easier for consumers and retailers to understand.
The new labels will still feature the iconic recycling symbol, but components will only be listed on complex packaging and materials will no longer feature on the labels. Messages have been shortened to ‘Check Locally’ rather than ‘Check Local Recycling’ and ‘Not Yet Recycled’ instead of ‘Not Currently Recycled’.
The new design also allows the inclusion of calls to action that are valuable to consumers. ‘Rinse’, ‘Cap On’ and ‘Remove Sleeve’ are among the important messages identified by WRAP.
A recent customer survey found that 7/10 consumers recognise OPRL labels and 2/3 refer to them. The new system is intended to maximise effective recycling.
Don’t forget to also actively educate yourself regarding your local recycling options. Whether is having a look on your council’s website to see what types of plastics you can recycle or looking for a food bank, going the extra mile will make a huge impact.
