Recycle Week – how small actions make a big difference

Recycle Week 2019 - Recycling. Its in our hands.

From 23rd-29th September, Jump will be joining organisations across the UK in celebrating the 17th annual Recycle Week. Used as a way to raise the profile of recycling and prompt us all to do our bit, this year’s theme is ‘Recycling. It’s in our hands’.

The year of the activist

It’s been a great year for activists. Sir David Attenborough raised the profile of plastic pollution, whilst Greta Thunberg inspired young people around the world to take action. However, this has come at a time when our planet is showing clear signs of being in crisis. In Europe we experienced a scorching summer, whilst fires devastated the Amazon and Greenland burned.

We need to take action – and now. That’s what this year’s Recycle Week message inspires.

How to inspire action beyond Recycle Week

The actions that we’re being asked to take this year are simple – rinse, crush, squash, sort and separate. We can all take these actions and by inspiring mass action we can make a real difference.

We believe in the power of these small actions. Over the summer, the University of Bristol were busy addressing our current climate emergency through their Be The Change programme. As a result of staff taking small, everyday actions, over 12,000 kg of CO2 was avoided.

The success of our programmes is based on three simple things:

  1. Make the actions achievable – whether that’s for an individual, a team or organisation. Think about what you want to achieve and break it down into smaller steps with a clear call to action.
  2. Report back on progress – lay out what your targets are and your progress towards achieving them. This regular feedback helps individuals and teams assess where they are and how they can progress.
  3. Reward success – recognise the individuals and teams that are driving change, and, above all, encourage them to share their stories with others.

Our solutions

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Find out how Jump can boost engagement within your organisation.

Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.


Lawrence Mitchell

Change Management

Lawrence Mitchell

I am Chief Customer Officer of SumoSalad, former Chief Marketing Officer at RELX: Risk & Analytics and Founder of RAW Energy. Having worked in publishing for 20 years, living through the first phases of the digital revolution, I’m used to disruption, uncertainty and transformation. But through all of this, my belief in putting the customer at the heart of an organisation by leveraging data analytics has helped multiple brands innovate, evolve and transform. 

I’m a huge advocate for promoting wellness in the workplace which is central to our Jump mission, and created the award-winning RBI Living Well programme. Through my RAW Energy platform, I support business and community leaders to be more resilient, more authentic and more focused on wellbeing.  A regular contributor to marketing, customer experience and wellness forums, I’ve written three books including Success without Stress: How to Prevent Burnout and Build Resilience for Optimal Health & Performance. 

Mark Lance

Finance & Company Secretary

Mark Lance

I helped Graham set up Jump in 2011 and it’s great to be involved in such a dynamic, growing business where I can apply my specialism in corporate compliance to ensure we are meeting our statutory and financial obligations.  I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. 

Alongside Jump, I’m a director of Cornhill Group, a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation, and I’m also a director of a global energy trader. 

Rob Metcalfe

PR & Marketing

Rob Metcalfe

Alongside Jump, I’ve been helping clients get their message across for over 30 years,
most recently as chief executive of Richmond & Towers, the longest
established public relations consultancy in the UK.  A Chartered Marketer,
I’m increasingly helping clients frame their message around sustainability,
particularly in food, waste and energy. The Guardian once described me as being
the “evil genius who got us all hooked on avocados”, a claim I don’t deny.

Since helping Graham get Jump set up in 2011 I’ve enjoyed communicating about a
subject where there is a great willingness among companies and individuals to
do the right thing,  but understanding what practical action to take isn’t
always obvious. 

Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work.