Camden Council - EcoPoints
Team Jump have been working with Camden Council since 2016, engaging residents with recycling, sustainable travel and climate adaptation.
The Goal
Educating Residents
The Challenge
Wide Scale Communication
The Solution
EcoPoints
A bespoke rewards programme to inform Camden residents of the benefits of recycling, public transport and climate adaptation.
Mobile App
The programme comes with a mobile app, which allows members to log actions on the go.
Local Discounts
Members of the EcoPoints Programme could show a unique code at local shops for an exclusive discount.
Activity Feed
EcoPoints encourages people to get outside and share their upcycling tips through an activity feed where members can post photos.
Badges
Badges encourage members to keep logging actions to maintain a streak and earn more badges than their friends.
Programme Management Dashboard
Sustainability Managers can view the daily engagement of members on the platform by number of actions.
Team Jump have been a fantastic help in getting our residents engaged with our council sustainability strategies. With nearly 20% of all households in Camden signed up for the EcoPoints programme, we couldn’t be happier with the progress we have made to incentivise our residents to recycle and travel sustainably.
Clive West
Senior Environmental Services Officer at Camden Council
Member
Engagement
20% of households
registered
Client
Success
5/5 Client Satisfaction Score
Delivering. Real. Impact.
