Earth Action Day is a movement powered by people. But if we want those people to take part, we need to speak their language. Whether you’re a sustainability lead in a university, NHS trust, business, or council, you’ll often find yourself needing to engage very different audiences. What motivates your CFO won’t be what moves your students or frontline staff.
So how do you tailor your climate message so it connects—and inspires action? This guide will help you frame Earth Action Day and wider sustainability goals in ways that resonate across roles, sectors, and perspectives.
Why Framing Matters on Earth Action Day
Earth Action Day encourages institutions to host forums, rallies, or campaigns around the Earth Day theme, “Our Power, Our Planet.” These events are powerful—but they’re only effective if people show up and engage.
To do that, your message must answer one key question for every audience: “Why should I care?”
Earth Action Day Talking Points by Audience
Use the following talking points to engage the hearts and minds of your stakeholders, and invite them to take meaningful action.
For Finance and Operations Teams: “This Is a Smart Investment”
- “The cost of solar power has dropped 93% since 2010, making it one of the cheapest sources of electricity” (IRENA).
- “In 2022, the renewable energy sector was worth $1.21 trillion and continues to grow by 17.2% annually” (Earth Day Fact Sheet).
- “By switching to clean energy, organisations lower costs and avoid the long-term volatility of fossil fuels.”
Framing sustainability as risk management and cost reduction helps secure internal buy-in and futureproof operations.
For Healthcare Professionals: “This Is About Public Health”
- “Air pollution is a major driver of heart disease, asthma, and stroke” (WHO).
- “Reducing emissions can reduce NHS pressure and save lives—especially among vulnerable populations.”
- “Earth Action Day events are a great way to educate and advocate for community health.”
By linking sustainability to health outcomes, you make the issue more immediate and personal—especially in NHS and care settings.
For Students and Young People: “Your Voice Is Powerful”
- “This year’s theme, ‘Our Power, Our Planet,’ is about taking back control over our future.”
- “Students played a major role in past climate victories—Earth Action Day is your turn to lead.”
- “You can meet elected officials, raise awareness, and make your voice count in real time.”
When you speak to empowerment and purpose, you motivate students to get involved and take ownership of the event.
For Leadership and Executives: “This Aligns With Our Strategy”
- “Earth Action Day reinforces our net zero roadmap, our Green Plan, and ESG goals.”
- “Visible participation in climate initiatives attracts the next generation of motivated and engaged staff.”
- “These events offer reputational benefits and meet expectations from staff, stakeholders, and the public.”
Here, the key is to position sustainability as a strategic advantage—not a side project, but central to organisational success.
For Local Communities and Partners: “We Can Do More Together”
- “Community-led events are crucial for inclusive climate action. Earth Action Day helps connect people with shared goals.”
- “By partnering across sectors, we amplify impact, strengthen networks, and foster long-term change.”
- “This is about our future—collaboration is how we win.”
Emphasising community and collaboration invites participation beyond the walls of your organisation—and makes climate action more inclusive.
Use “Our Power, Our Planet” to Anchor Your Message
This year’s Earth Day theme—“Our Power, Our Planet”—is a ready-made message of unity, empowerment, and agency. Use it to frame your internal comms, event materials, and recruitment drives.
- “Our Power” speaks to the influence we have—individually and collectively.
- “Our Planet” reminds us what’s at stake, and what we’re working to protect.
👉 Download the official theme fact sheet and awareness pamphlet to use in your own materials.
Earth Action Day is Your Opportunity to Lead
Whether you’re planning a campus forum, a workplace rally, or a panel discussion with elected officials, Earth Action Day is your chance to bring climate action to life for your community.
Need help getting started? Read our guide to inspiring climate action on Earth Day.
Let’s Build Engagement That Lasts Beyond Earth Action Day
Team Jump is here to help you turn moments of inspiration into lasting behaviour change. We work with universities, councils, NHS Trusts and businesses to boost sustainability engagement all year round.
🌱 Ready to see what our platform can do for your programme?
Request a demo and let’s build something meaningful together.
