We believe sustainability engagement is the key to driving behaviour change in the workplace and creating a more sustainable future. That’s why we conducted a survey of over 1,500 UK workers, which provided valuable insights into how organisations can empower their people to take more action in achieving sustainability goals. You can read the full report here.
Here are the top five key takeaways from the report:
The Awareness-Action Gap in Sustainability Engagement
Our report revealed a common challenge: while 76% of employees are aware of their company’s sustainability strategy, far fewer are actively contributing to it. Yet, 79% expressed a willingness to engage more deeply. This gap presents an opportunity for companies to turn sustainability awareness into tangible actions. Bridging this gap can foster stronger sustainability engagement by guiding employees on how they can contribute in meaningful ways.
Younger Workers Are Key to Boosting Sustainability Engagement
Sustainability is a top priority for younger employees, with 43% of those aged 18-30 considering it an important factor in choosing an employer. However, this group also exhibits the largest awareness-action gap, with many feeling underutilised. Organisations can focus on this motivated demographic by creating targeted sustainability initiatives and empowering younger workers to take the lead in engagement efforts.
Resources drive action towards Sustainability Engagement
An overwhelming 86% of employees agree that having more resources would encourage them to take more action to achieve sustainability goals. However, only 17% feel their companies are currently providing enough tools and education to support sustainability efforts. Companies that invest in resources and training will empower their workforce to actively contribute to sustainability goals, aligning employee roles with environmental objectives.
Recognition and Rewards Elevate Sustainability Engagement
Recognition is a powerful motivator for sustainability engagement. 80% of survey respondents indicated they would be more involved in sustainability initiatives if rewards or recognition were offered. Implementing a rewards system can significantly increase employee participation by incentivising sustainable actions and creating a culture of positive recognition.
Peer Influence Spurs Sustainability Engagement
81% of respondents agreed that seeing their colleagues participate in sustainability initiatives would encourage them to engage more. Peer-driven participation can create a ripple effect, driving a more sustainable workplace culture. Companies should focus on making sustainability efforts visible with a centralised communications platform. By celebrating peer successes, they can foster a collective sense of responsibility and encourage widespread participation.
Conclusion
Our 2024 Sustainability Engagement Trend Report shows that employees are eager to contribute to their organisation’s sustainability goals, but they need better resources, recognition, and peer support to effectively do so. By addressing these areas, organisations can drive stronger sustainability engagement, attract purpose-driven talent, and build a culture of environmental responsibility.
FAQs
How can companies close the awareness-action gap in sustainability?
By offering clear guidance, resources, and recognition, companies can encourage employees to act on sustainability initiatives.
Why is peer influence important in sustainability engagement?
Seeing colleagues actively participate in sustainability encourages others to do the same, fostering a collective commitment to environmental goals.
How can companies use rewards to boost sustainability engagement?
Having a centralised digital platform, where users can post about their sustainable actions, and earn points for activity, with the top point-earner receiving an eco-friendly voucher at the end of each month – fortunately, Jump has just the solution.
