How did your #ZeroWasteWeek go?

Over the last year, we’ve seen a shift in the news to a focus on waste, and rightly so. Our overconsumption of resources and throwaway culture has led us into a crisis – one that’s made of coffee cups, plastic bags and straws!

Plastic is a worsening environmental problem due to the material’s inability to decompose and its ever increasing presence in marine ecosystems. It’s poisoning our oceans, food and water supplies, and causing devastating impacts on wildlife as well as human wellbeing. We’re sure you’ve heard some shocking facts about plastic pollution, but did you know that nearly two million single-use plastic bags are distributed worldwide every minute?  

To raise awareness and encourage householders to minimise their waste, we saw last week’s international online campaign Zero Waste Week take off. With a global reach of 56 million, the annual grassroots campaign encouraged the public to sign up and make a pledge to waste less.  

Over 80 local authorities got involved and as part of our waste minimisation and recycling reward schemes, we too encouraged residents to participate in the campaign’s zero waste mission. Our members earn Green Points for reducing the amount they throw away and increasing their recycling, as well as participating in waste-related activities. Our reward schemes are also a great way to support council-led initiatives, like Hackney Council’s own Zero Waste Challenge

We hope you got involved and promoted the zero waste message – but don’t worry if you missed it – it’s never too late to make those positive waste reducing actions.  One of the easiest things you can do to is to simply avoid single use items or to replace them with sustainable options such as paper straws, reusable coffee cups and reusable water bottles. Shopping in supermarkets makes it pretty much impossible to be waste free, when every single product (even loose fruit and veg!) is wrapped in plastic. To avoid food packaging altogether, as well as supporting local businesses, why not try buying your groceries at one of the UK’s best zero waste stores?  

 And keep your eyes peeled for Carlsberg’s new ‘Snap Pack’ design where the cans are simply glued together – no more turtles stuck in plastic rings please! We all know we are throwing away far too much, it’s time to do something about it! If you would like to hear more about how our Local Green Points reward schemes encourage waste minimisation, please get in touch at

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Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.


Lawrence Mitchell

Change Management

Lawrence Mitchell

I am Chief Customer Officer of SumoSalad, former Chief Marketing Officer at RELX: Risk & Analytics and Founder of RAW Energy. Having worked in publishing for 20 years, living through the first phases of the digital revolution, I’m used to disruption, uncertainty and transformation. But through all of this, my belief in putting the customer at the heart of an organisation by leveraging data analytics has helped multiple brands innovate, evolve and transform. 

I’m a huge advocate for promoting wellness in the workplace which is central to our Jump mission, and created the award-winning RBI Living Well programme. Through my RAW Energy platform, I support business and community leaders to be more resilient, more authentic and more focused on wellbeing.  A regular contributor to marketing, customer experience and wellness forums, I’ve written three books including Success without Stress: How to Prevent Burnout and Build Resilience for Optimal Health & Performance. 

Mark Lance

Finance & Company Secretary

Mark Lance

I helped Graham set up Jump in 2011 and it’s great to be involved in such a dynamic, growing business where I can apply my specialism in corporate compliance to ensure we are meeting our statutory and financial obligations.  I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. 

Alongside Jump, I’m a director of Cornhill Group, a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation, and I’m also a director of a global energy trader. 

Rob Metcalfe

PR & Marketing

Rob Metcalfe

Alongside Jump, I’ve been helping clients get their message across for over 30 years,
most recently as chief executive of Richmond & Towers, the longest
established public relations consultancy in the UK.  A Chartered Marketer,
I’m increasingly helping clients frame their message around sustainability,
particularly in food, waste and energy. The Guardian once described me as being
the “evil genius who got us all hooked on avocados”, a claim I don’t deny.

Since helping Graham get Jump set up in 2011 I’ve enjoyed communicating about a
subject where there is a great willingness among companies and individuals to
do the right thing,  but understanding what practical action to take isn’t
always obvious. 

Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work.