We're your go-to resource for sustainability and wellness engagement

The story of Jump

Jump was started by eco entrepreneur Graham Simmonds in 2011 (initially as Green Rewards).  Graham had built Trees for Cities from start-up to a global, award-winning charity, and whilst he loves his trees, Graham also has a passion for getting people to do positive things. 

Whether its cutting plastics, energy saving or cycling to work, the founding vision was to motivate lots of positive actions by lots of people which all add up to a big cumulative impact. This vision is as true for Jump today as it was in 2011, and we’ve already helped companies, councils and universities boost positive steps for over half a million people.

Our approach to engagement

Years of experience have taught us a few things about motivating people to think and act positively

We believe in sharing insight and drawing on best practice in helping clients develop innovative programmes. We recognise that no two organisations are the same and we apply a flexible approach in tailoring programmes to the needs of each individual client.

Technology

Client-customised web platforms and apps help drive behaviour change and our technology enables you to track impact and measure change.

Gamification

Friendly competition between teams and individuals motivates your people to take action, whilst recognising and rewarding top performers. 

Communications

Bespoke digital communications drafted by our team help build an engaged community, maintaining momentum and share successes.

Meet the leadership team

Graham Simmonds

Chief Executive

Josh Cleall

Technology

Bethany Fruen

Communications

Bradley Williams

Client Services

Robin Farwell

Business

Development

Our Board of Directors

Mark Lance

Finance & Company

Secretary

Rob Metcalfe

PR & Marketing

Lawrence Mitchell

Change Management

Graham Simmonds

Chief Executive

Recent awards

Graham Simmonds

Chief Executive

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work. 

Josh Cleall

Head of Platform Development

I ensure Jump stays ahead of the curve when it comes to using technology to engage individuals and teams. Smart use of technology is at the heart of what we do, but making this technology work for our people is how we ensure real change happens. We’re constantly looking at ways we can help users learn more about what it means to be sustainable or improve their wellness and the steps they can take to achieve this.

I joined Jump in 2013 and found that my experience in e-commerce and a MSc in Sustainable Development were a good foundation for the work that we do. I love the challenge of applying our innovative platform to different clients and workplace cultures to ensure they get the most engagement as possible, rewarding those who achieve the most is fun too!

Bethany Fruen

Head of Communications

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.

 

Bradley Williams

Head of Client Services

Prior to Jump I worked for Keep Britain Tidy where I gained invaluable experience engaging different target audiences whilst implementing a new waste and recycling collection service for the London Borough of Ealing. I’ve taken this practical engagement experience into my role as Head of Client Services and use it to help our clients develop successful engagement programmes that reach all their people; I appreciate that what motivates behaviour change often differs from person to person.

I and my team are focussed on building collaborative client relationships and successful programmes that generate real impact; we use our experience across different sectors and organisations to deliver programmes that work for each individual client. Key to this is our flexible, ‘can do’ approach and I am proud to see so many of our clients winning recognition and awards for the amazing impact their people are having on the planet and their own wellbeing.

Robin Farwell

Business Development Manager

Responsible for business development, I work with my team to oversee the growth of Jump. Since joining in 2013, I’ve seen more and more organisations from all sectors tap into the power of behaviour change. Working closely with these organisations, I help identify the best way to achieve their targets by getting their people engaged and motivated – whether it’s reducing plastics, saving energy or doing more cycling and walking, I appreciate that lots of individual actions by lots of people add up to a big impact.

Lots of the organisations I meet with already have some existing sustainability and wellbeing activities, and sometimes a network of champions. Regardless of how far along they are in their journey, our job is to help them get to the next level by embedding behaviours and promoting a culture of sustainability and wellbeing.

Mark Lance

Finance & Company Secretary

I helped Graham set up Jump in 2011 and it’s great to be involved in such a dynamic, growing business where I can apply my specialism in corporate compliance to ensure we are meeting our statutory and financial obligations.  I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. 

Alongside Jump, I’m a director of Cornhill Group, a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation, and I’m also a director of a global energy trader. 

Rob Metcalfe

PR & Marketing

Alongside Jump, I’ve been helping clients get their message across for over 30 years,
most recently as chief executive of Richmond & Towers, the longest
established public relations consultancy in the UK.  A Chartered Marketer,
I’m increasingly helping clients frame their message around sustainability,
particularly in food, waste and energy. The Guardian once described me as being
the “evil genius who got us all hooked on avocados”, a claim I don’t deny.

Since helping Graham get Jump set up in 2011 I’ve enjoyed communicating about a
subject where there is a great willingness among companies and individuals to
do the right thing,  but understanding what practical action to take isn’t
always obvious. 

Lawrence Mitchell

Change Management

I am Chief Customer Officer of SumoSalad, former Chief Marketing Officer at RELX: Risk & Analytics and Founder of RAW Energy. Having worked in publishing for 20 years, living through the first phases of the digital revolution, I’m used to disruption, uncertainty and transformation. But through all of this, my belief in putting the customer at the heart of an organisation by leveraging data analytics has helped multiple brands innovate, evolve and transform. 

I’m a huge advocate for promoting wellness in the workplace which is central to our Jump mission, and created the award-winning RBI Living Well programme. Through my RAW Energy platform, I support business and community leaders to be more resilient, more authentic and more focused on wellbeing.  A regular contributor to marketing, customer experience and wellness forums, I’ve written three books including Success without Stress: How to Prevent Burnout and Build Resilience for Optimal Health & Performance. 

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