Door to door campaigns are an excellent way to launch a recycling campaign and deliver key information to hard to reach target audiences. Here at Jump (Local Green Points) we are no stranger to door to door engagement campaigns, having canvassed over 600,000 households to date for our council clients. So what makes a door to door recycling campaign successful?
Our Community and Outreach Manager, Bradley, shares some of his top tips for running and managing a successful campaign:
1) Determine your area
A successful door to door campaign has a well-established target area and a well-planned strategy for reaching all households. Route-planning beforehand is therefore essential and makes the job a lot easier for your staff. Preventing your staff from walking around in circles and having to revisit the same areas again and again will be less time-consuming and more cost-effective for you!
2. Develop a clear succinct script
The way your key campaign messages are communicated at the door has a big impact on how engaging your door to door campaign is. In order for a door to door campaign to be engaging, staff need to be able to deliver and stick to a clear and concise script, so residents leave the conversation having taken in and understood the message. So it’s worth really taking the time to develop a concise script with a clear message and making sure it is well-rehearsed by your door-to-door staff.
3. Use professional, well-trained staff
Your staff are the first point of contact for your campaign, so it is vital to ensure that they are well-trained and maintain a professional appearance and demeanour at all times. Thorough training will save you any future headaches, as by ensuring that your staff are knowledgeable about all waste and recycling practises in the Borough they will be able to deliver succinct and accurate information on the doorstep and answer any residents’ questions. Putting in the extra hours training your staff will really pay off when you have high levels of engagement in your project.
4. Feedback your data
Key to an effective door to door campaign is regular progress reporting and feedback to clients. Here at Local Green Points we make sure to always maintain open communication channels with our council clients and feedback regular progress reports. With our recent door to door campaign for Westminster City Council, we were able to feedback excellent results, including a 2.39% drop in residual waste reported when comparing pre-door-to-door intervention and post-door-to-door intervention. From our data collected on the doorstep, we were also able to report that 96% of residents agreed that the doorstep conversations encouraged them to continue or start recycling.
About Local Green points:
Local Green Points are specialist providers of Recycling rewards schemes. We’re experts at engaging with communities to encourage residents to reduce, reuse and recycle. Our approach is innovative – combining web and app platforms, communications campaigns and face to face engagement to connect with our target audience. We regularly use door to door campaigns to roll out our recycling reward schemes across target areas, including hard to reach purpose-built flats, and they play a key role in motivating residents to recycle more and waste less.
What could a door to door campaign do for your residents? Get in touch with us on [email protected] to find out more.
