Yesterday the Jump (Green Rewards) team were out in force for our big event, bringing together local councils, companies and strategic authorities to discuss how behaviour change tools can help their organisations engage residents and employees in positive steps to boost sustainability and wellbeing.

Using the hashtag #BCS2014 we tweeted our way through the morning’s proceedings as our speakers covered a range of topics – from ‘smart people’ and the importance of wellbeing through to case studies on both JUMP and Local Green Points schemes.

The event took place at the LookOut, a unique eco-themed venue in the middle of Hyde Park, and was attended by over 60 delegates who took in the morning’s proceeding over coffee (and biscuits!)

Presenting at the event were John Twitchen, Executive Director of Copper Consultancy; Lawrence Mitchell, Marketing Director and Well-Being Champion for RBI; Kate Cathie, Environment and Sustainable Development Co-ordinator at the University of Chichester; and Stephen Didsbury, Head of Waste and Street Services at the London Borough of Bexley; and Graham Simmonds, Green Rewards’ Managing Director.

Opening proceedings, Graham Simmonds highlighted how we could learn from organisations such as Unilever, who have developed the ‘five levers of change’ model to drive pro-sustainable behaviours amongst consumers.

John Twitchen talked about ‘smart people’, setting his focus firmly on people and argued that we need to invest more in revenue expenditure and not just capital expenditure on facilities and equipment.

Lawrence Mitchell explored the relationship between sustainability and well-being, highlighting that environmental wellbeing should be a part of a wider well-being strategy. He outlined the benefits to employers in having a robust well-being strategy and joined-up activities, including reducing absenteeism by around 26% (Wellness Council of America) as well as reducing stress and increasing engagement of employees.

Kate Cathie spoke of the progress that the University of Chichester has made in making their organisation more sustainable, including the creation and implementation of their own JUMP programme. She highlighted the benefits of the flexible programme, which fits well with previous sustainability ventures, creating continuity.

Stephen Didsbury explored the impact that the London Green Points – Bexley scheme has had on recycling rates in the Borough and the lessons learnt from the scheme – such as the importance of a door to door campaign and the value of the London Green Points – Bexley champions promoting the scheme within their own communities.

Graham Simmonds closed the event with a look back at some of the achievements of the past 12 months for Green Rewards, including how we’ve involved over 175,000 participants in a range of behaviour change activities covering energy, waste and recycling, walking, personal wellbeing, cycling, new ideas and volunteering for charities.

Graham also announced the launch by Jump (Green Rewards) of a new Local Rewards app – coming soon to iOS for all our Local Green Points participants. If you’re a member of one of our schemes, keep an eye on your inbox for the latest news!

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Bethany Fruen

Head of Communications

Bethany Fruen

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.


Lawrence Mitchell

Change Management

Lawrence Mitchell

I am Chief Customer Officer of SumoSalad, former Chief Marketing Officer at RELX: Risk & Analytics and Founder of RAW Energy. Having worked in publishing for 20 years, living through the first phases of the digital revolution, I’m used to disruption, uncertainty and transformation. But through all of this, my belief in putting the customer at the heart of an organisation by leveraging data analytics has helped multiple brands innovate, evolve and transform. 

I’m a huge advocate for promoting wellness in the workplace which is central to our Jump mission, and created the award-winning RBI Living Well programme. Through my RAW Energy platform, I support business and community leaders to be more resilient, more authentic and more focused on wellbeing.  A regular contributor to marketing, customer experience and wellness forums, I’ve written three books including Success without Stress: How to Prevent Burnout and Build Resilience for Optimal Health & Performance. 

Mark Lance

Finance & Company Secretary

Mark Lance

I helped Graham set up Jump in 2011 and it’s great to be involved in such a dynamic, growing business where I can apply my specialism in corporate compliance to ensure we are meeting our statutory and financial obligations.  I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. 

Alongside Jump, I’m a director of Cornhill Group, a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation, and I’m also a director of a global energy trader. 

Rob Metcalfe

PR & Marketing

Rob Metcalfe

Alongside Jump, I’ve been helping clients get their message across for over 30 years,
most recently as chief executive of Richmond & Towers, the longest
established public relations consultancy in the UK.  A Chartered Marketer,
I’m increasingly helping clients frame their message around sustainability,
particularly in food, waste and energy. The Guardian once described me as being
the “evil genius who got us all hooked on avocados”, a claim I don’t deny.

Since helping Graham get Jump set up in 2011 I’ve enjoyed communicating about a
subject where there is a great willingness among companies and individuals to
do the right thing,  but understanding what practical action to take isn’t
always obvious. 

Graham Simmonds

Chief Executive

Graham Simmonds

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work.