Camden Council – Camden EcoPoints
Camden Council has worked with Jump since 2016, with their waste and recycling focused programme for London Borough of Camden residents. Today, nearly 20% of all residents in Camden are members, and there are a range of additional actions, including transport activities aimed at reducing local air pollution. Camden Council have given Jump a 5/5 satisfaction score and 10/10 net promoter score.
The Goal
Cutting Costs
Before partnering with Jump, Camden Council were looking for a solution that would encourage their residents to reduce waste, increase recycling rates and reduce contamination to help save the waste team money. Then in 2023, Camden Council also wanted to reduce air pollution in the area by encouraging active travel and public transport travel in Camden.
The Solution
In 2016, Camden Council partnered with Jump to create the Camden Recycling Rewards programme, where users were incentivised to log their waste reduction via their app and website, for a chance to win vouchers for Love2Shop, Ecovibe, John Lewis and more. Residents could also receive discounts at local businesses, encouraging even more users to join the programme and support small businesses.
Themed around the three pillars of Reduce, Reuse and Recycle, actions included borrowing or sharing an item at their local ‘Library of Things’, submitting a photo of something they have upcycled, and ordering a recycling container. Points could also be earned by using resources, such as the Refill App, or the council’s low-carbon cookbook.
Following the success of this programme, the Camden transport team came onboard, and expanded the programme to incorporate transport activities, many of which are specific to the area, such as hiring a Camden Cargo Bike, joining a Camden Wellbeing Walk, and getting deliveries made to a locker instead of to their homes. The programme was also rebranded to Camden EcoPoints to bring attention to the new travel-related activities.
Today, 16,251 of the 92,758 households in Camden have signed up, over 900,000 positive actions have been recorded, and over 3.9 million kg of CO2e has been saved, showing the measurable impact attributed to their sustainability strategy.
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