How Rewards and gamification are transforming sustainability in Nottinghamshire
In Nottinghamshire, Team Jump are doing more than offering rewards —they’re helping combat climate change. Through the Green Rewards programme, created by Team Jump in partnership with all nine local councils, residents can now earn Nottinghamshire rewards simply by taking sustainable actions. Whether you’re walking instead of driving, reducing waste, or supporting biodiversity, your eco-friendly efforts could lead to real rewards.
In this blog, we’ll explore how Green Rewards is making sustainable living exciting, how local communities are benefitting, and why Nottinghamshire is fast becoming a symbol of environmental progress.
The Power of Nottinghamshire Rewards in Driving Behaviour Change
Team Jump’s platform turns sustainability into a rewarding experience. Residents across Nottinghamshire earn points for everyday green activities—like cycling, recycling, or saving energy. The highest point-earner of each month is rewarded with a voucher for a sustainable shop of their choice.
By using gamification, the programme motivates long-term behaviour change. A recent article on Edie.net highlights how this approach is even increasing public transport use—a key step in cutting carbon emissions.
These aren’t just abstract rewards. Members enjoy tangible benefits: discounted travel, local restaurant vouchers, and other perks that make sustainability feel personal and worthwhile. In fact, the Broxtowe Council press release promotes discounted bus travel as a direct benefit of participating.
Reaching Every Corner of Nottinghamshire
This programme is unique in its scale and collaboration. Every borough—from Mansfield and Ashfield to Newark and Sherwood—is involved. It’s a true county-wide effort to tackle emissions, supported by district councils and community groups alike.
For example, Newark & Sherwood residents are being encouraged to earn rewards for going green, while Bassetlaw District Council has joined forces to extend the benefits of Nottinghamshire vouchers across the district.
This collaborative model empowers residents to be part of something bigger, turning individual actions into collective impact.
Vouchers That Strengthen Communities and the Planet
Sustainability efforts shouldn’t just benefit the environment—they should support local economies too. Nottinghamshire rewards help do just that. They’re redeemable at independent shops, cafes, and cultural institutions, keeping money circulating locally while rewarding greener lifestyles.
Participating in the scheme means residents get access to great discounts while actively helping the planet. It’s a win-win model that benefits both people and businesses.
And the incentives go beyond shopping. Creative competitions like the biodiversity photo contest offer prizes like National Trust memberships, deepening people’s connection with nature and local wildlife.
The Results Speak for Themselves
Since launching, over 7,000 members have completed more than 225,000 sustainable actions. This growing movement is helping Nottinghamshire cut pollution and make real environmental gains. In fact, Nottingham City alone has halved its pollution in just 15 years—a remarkable achievement driven by local leadership and community engagement.
Green Rewards is a key part of that success. Local press has been spotlighting the Nottinghamshire rewards initiative’s ability to motivate residents, while also bringing attention to the broader climate goals of the region.
Join Nottinghamshire’s Sustainability Movement
By linking sustainable behaviours with meaningful incentives, Nottinghamshire rewards are proving that climate action can be both accessible and enjoyable. Whether you’re a resident, a business owner, or a local leader, you can be part of this growing movement.
🌍 Want to see how your organisation can inspire action with rewards?
Request a demo with Team Jump and find out how we can help you build a purpose-led, engaged, and greener community.
