RECYCLE WEEK 2017 IS HERE!
This week sees the launch of Recycle Week 2017. The annual UK-wide campaign is taking place all week from Monday 25 September to Sunday 1 October.
This year’s theme ‘Recycling – it’s worth it!’ will use online videos and infographics to show the public that making the effort to recycle is environmentally and economically worth the time and effort. The sub-theme ‘What goes around comes around’ will also be a core message being circulated in this week as part of the campaign, with videos featuring positive recycling feedback loops for everyday household items, from potatoes to shampoo bottles.
This year’s campaign will also raise awareness of items that can be recycled from all around the house, such as bathroom items which are often neglected. According to a recent Recycle Now poll, almost 90% of people claim to regularly recycle from the kitchen, but only 52% say they regularly recycle from the bathroom.
What’s more, a consumer poll showed that many people did not believe the materials in their recycled items could come into circulation as a brand new item, such as a toothpaste box coming back as a sweet box. The campaign aims to emphasise the power of the circular economy and raise awareness of just how much of a difference simple steps to recycle as many household items as possible can make.
We’ll be sharing their message from our Jump Twitter Page this week and look forward to seeing all the support for the campaign! Here at Local Green Points we make recycling worth it for all members of our recycling rewards schemes. Our work with local councils motivates residents to recycle more and reduce contamination, through engaging communications and recycling door to door campaigns. We find rewards and incentives key to promoting ongoing behaviour change, so we reward members of our campaigns with points for every positive step they take – whether it’s preventing food waste, recycling more, using a Bring bank or reducing contamination. Residents work together to earn the most points and win prizes for their local community.
