“Its partnership with sustainability engagement experts Jump encourages clients and partners to monitor and reduce their carbon footprint, and it strives to keep its own operations as sustainable as possible. It was the first travel company to begin using the Net Zero Challenge, a digital sustainability engagement tool provided by Jump. This motivates employees to practise carbon emission-reducing behaviours emissions individually and as an organisation, awarding ‘Green Points’ that participants can exchange for vouchers and donations to green charities.”
Earth Action Day: How to Communicate Climate Talking Points That Resonate
Earth Action Day is a movement powered by people. But if we want those people to take part, we need to speak their language. Whether