Welcome to the Jump Impact Report 2020! Last year was a year like no other. However, this didn’t stop us in engaging employees, students and residents across our programmes in sustainable practices. We quickly adapted our schemes to meet the changing working environments many were experiencing across the UK; such as an increased focus on physical and mental wellbeing.
Our Milestones
A record 63,700 participants engaged with our programmes in 2020, helping us achieve a milestone of three million positive actions recorded. Amazingly, the carbon saved by these participants in 2020 was the equivalent of 6,270 return flights from New York to London! Many of our programmes had a strong focus on Active Travel last year which saw participants travel 266,000 miles by walking, cycling or using public transport. Moreover, by encouraging and rewarding these new behaviours, we hope to see them continue as we emerge from the pandemic.
Our Impact
The average Jump programme saw 100,000 actions recorded and 2,123 participants, a number that is increasing year on year.
Our clients includes NHS trusts, corporate companies – such as banks, manufacturers and publishers – universities and Local Authorities. In November, The Newcastle upon Tyne Hospitals NHS Foundation became the most recent NHS Trust to launch their ‘Shine Rewards’ programme to staff.
Amy Johnston, Sustainability Officer, commented on their programme, saying: “Shine Rewards brings together sustainability and wellbeing in an engaging and fun way, that will help to bring our people together during these more uncertain times. As one of the largest NHS Trusts in the UK we’re working to lead the way in delivering sustainable healthcare”. Despite the immense pressures on our NHS, they have not limited their action, together saving over 30,000 kWh of electricity.
Universities involved in our programmes have witnessed record figures too. Swansea University avoided 242,000 kg of CO2 and the University of Chichester recorded 850,000 minutes of well-being activities. There are now 14 UK universities participating in Jump programmes, as the race to net zero climbs the agenda.
Our Behaviour Change Model
As engagement specialists, our behaviour change model is at the heart of everything we do. We ensure the six steps of this model are reflected in our programmes to achieve maximum engagement from our participants. For example, we offer voucher prizes to top points earners. This incentivises sustainable behaviour and we send weekly reminders to log positive actions, creating habits.
Our Communications and Campaigns
This year we launched a series of campaigns to drive engagement around specific topics. As we went into lockdown last spring, ‘All Together April’ set daily challenges to improve mental health. In September we encouraged participants to think about waste reduction with ‘Waste Warriors’, such as doing a plastic free shop! Some of our 2021 campaigns will include reporting sustainable resolutions, walking challenges and activities surrounding COP26.
At Jump we understand that no two organisations are the same, which is why we provide unique programmes to our clients, with tailored activities and branding.
Bespoke communication packages go alongside our app and web platform to keep participants in the loop. Our efforts have seen impressive results with a 27% average open rate for emails compared to a 21% industry average. Our members interacted more frequently too, with 7% of our emails registering at least one click compared with a 2.55% industry average.
Rewarding Individuals and Charity Donations
We believe rewarding positive actions is key to engaging participants, which is why each positive action recorded earns ‘Green Points’. Participants can track their points on each scheme’s leader board and every month the top scoring individuals win a voucher worth up to £50 or an opportunity to donate to their prize charity. In 2020 we gave out over 1,100 vouchers from a variety of national retailers, local zero waste shops and eco-friendly businesses.
We donated over £15,500 to charity in 2020, with the most popular donations being made to local food banks. Students at Anglia Ruskin University opted for a donation to the Chelmsford Foodbank back in November. Roy Brackley the General Manager offered his thanks: “We’re so grateful for the student team nominating us to receive this donation. It’s been a busy few months at Chelmsford Foodbank, and unfortunately we expect that to continue in these difficult times. Every donation made helps us to reach those most in need.”
Get the Jump Impact Report
You can download the full Jump Impact Report here.
Want to hear about how your organisation can contribute to these positive actions in 2021? Get in touch with one of our team or request a demo.
