How do you get leadership buy-in for your sustainability engagement strategy? In this video, Ania Abbott, Sustainability Engagement Manager at Gatwick Airport, shares exactly how she built the business case for sustainability engagement, and why it’s working.
🎥 Watch the full video below to hear Ania’s insights on:
- Selecting the right tool for sustainability engagement
- Proving impact with a pilot programme
- Scaling engagement across shift-based, operational teams
- Aligning sustainability actions with business strategy
From Pilot to Programme: Proving the Business Case for Sustainability Engagement
Ania’s business case for sustainability engagement began with a single question: Is a sustainability app worth it? To answer that, she ran a 4-month pilot using the Team Jump platform in Gatwick’s construction business unit. This team was chosen for its sustainable culture, helping demonstrate what success could look like organisation-wide.
The pilot focused on:
- Sustained app engagement over time
- Wide participation beyond “green allies”
- More sustainability “‘high fives” (an internal recognition system at Gatwick)
When the pilot met all success metrics, Ania used the data to convince decision-makers.
Why Team Jump? Building a Strong Business Case for Sustainability Engagement
Choosing the right platform was critical. Ania highlighted three reasons Team Jump stood out:
- Proven success with single-campus organisations.
- Tools tailored for a shift-based workforce—key at Gatwick.
- Scalability for a large business with 2,500 employees.
This made Team Jump the top choice to support operational teams, especially frontline staff who don’t use laptops or attend regular meetings.
Engaging Every Colleague in the Strategy
The programme had a strong focus on embedding sustainability in everyday work. By linking app activities to Gatwick’s Decade of Change goals, Ania hopes to build deep awareness and ownership across the business.
The app also supports Gatwick’s broader engagement strategy:
- Capability: Through challenges and campaigns
- Opportunity: With idea-sharing and feedback features
- Motivation: Via rewards, leaderboards, and team competition
Team Jump provided her with a live feedback tool that informs strategic decisions and keeps sustainability communication fresh and relevant.
Ready to Build Your Own Business Case?
Ania’s story proves that a strong business case for sustainability engagement starts with data, strategy, and people. By aligning Team Jump with internal systems and culture, Gatwick is now rolling out “Be the Change” across the entire organisation.
Ready to create your own business case for engagement? Book a call with our team, and we’ll make that business case with you.
