In the latest episode of Dr Tom Ritchie’s Sustainability Matters Now podcast, our CEO Josh Cleall joined Yurong Tian from Warwick University to explore how gamification can unlock meaningful behaviour change on campus.
As a long-standing Team Jump client, Warwick University has worked with us to deliver Warwick Green Rewards, a custom programme that motivates staff and students to take positive, everyday sustainability action while supporting the University’s wider environmental commitments.
Why Warwick University Uses Gamification to Drive Behaviour Change
During the conversation, Josh shared why gamification works so well in higher education. At Warwick University, sustainability can feel complex, but Green Rewards makes it accessible. By breaking big challenges into simple activities, the platform helps members build confidence and momentum. This approach reflects what we see across our work in behaviour change programmes, where rewards and storytelling create the conditions for habit forming action that lasts beyond the incentive.
Connecting Individual Action Bigger Goals
Yurong explained how Warwick Green Rewards acts as a bridge between individual actions and institutional ambition at Warwick University. The programme supports the University’s commitment to the Nature Positive Universities Pledge, which focuses on halting and reversing nature loss across operations and teaching. Through activities such as logging nature sightings and taking part in biodiversity events, members contribute real data while improving wellbeing.
What Other Universities Can Learn from Warwick University
A key takeaway from the episode was the importance of meeting people where they are. Warwick University’s diverse campus community engages with sustainability in different ways, from travel and energy to food and nature.
Green Rewards supports this by offering a wide range of activities, which helps members discover new ways to act sustainably over time. As Josh highlighted, once someone starts with one action, it becomes easier to stack new habits and deepen engagement.
You can learn more about our approach to purpose led engagement and request a demo here.
