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Be more green this Black Friday.

This Friday is Black Friday, which means a day of shopping, great bargains, and irresistibly discounted items. The day is known to mark the beginning of the festive shopping period, with consumers heading to the shops in their masses. From clothing to electricals, homewares and everything in between, there are endless deals – people go wild for Black Friday, quite literally.

Our consumption habits are destroying our environment, and are leading to an overwhelming feeling of stuffocation among us all, hoarders or not. Beyond the discounts and bargains, Black Friday doesn’t help these issues. Black Friday purchases are typically impulse bought due to the heavily promoted deals and apparently unbeatable discounts. In 2017, 21% of people in Britain purchased something on Black Friday which they later regretted. Let alone ethical or environmentally friendly products. Our throwaway lifestyles, items manufactured with short lifespans, and excessive packaging all add to our environmental impact. Black Friday has even been described as ‘frying the planet’, fuelling climate change, pollution and the destruction of natural ecosystems. Even air pollution levels reportedly spike on the day. 

Realistically, most of us will have our eye on something during the shopping season. If you are heading to the shops on Black Friday, or are shopping from the comfort of your home, try to avoid impulse buying products which you may later regret – kinder for your wallet and the environment! Do your research and find environmentally responsible and ethical brands – see what deals they have on, and try to purchase locally sourced products. And remember to bring your own reusable shopping bag with you to carry your bargains home! For more tips on how to have a green Black Friday, click here

You could go one step further and avoid the shops altogether. Take part in Buy Nothing Day, a campaign urging us to boycott Black Friday – can you resist the urge to splurge and simply buy nothing? 

Our engagement programmes encourages responsible purchasing, for both ethical and environmental reasons. Participants earn points for buying locally, seasonally, and for choosing certified products such as those that are Fairtrade. We also encourage reuse and repair, buying second hand items and upcycling! There are so many things we can do to reduce the impact of our consumption – we choose how and where we spend our money, it’s really up to us. 

Whether you’re heading to the shops, bagging yourself a bargain online, or opting out of shopping altogether, we hope you can make your Black Friday a little bit greener.

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Bethany Fruen

Head of Communications

Since joining Jump fresh out of university back in 2013 I’ve seen many changes in the way we communicate – both as a company and more widely within the sustainability industry. The current shift of sustainability to the mainstream is accelerating at a pace and it’s exciting to be part of this step change.  The insight I get from individual participants in our client programmes is invaluable as it helps me figure out the best way to get our messages across.

My team and I use digital communications to recognise individual and team success, providing information in a fun, meaningful way that encourages people to take action. It’s about creating a feedback loop where people see that their actions are having an impact and this is very powerful in creating positive change within an organisation.

 

Lawrence Mitchell

Change Management

I am Chief Customer Officer of SumoSalad, former Chief Marketing Officer at RELX: Risk & Analytics and Founder of RAW Energy. Having worked in publishing for 20 years, living through the first phases of the digital revolution, I’m used to disruption, uncertainty and transformation. But through all of this, my belief in putting the customer at the heart of an organisation by leveraging data analytics has helped multiple brands innovate, evolve and transform. 

I’m a huge advocate for promoting wellness in the workplace which is central to our Jump mission, and created the award-winning RBI Living Well programme. Through my RAW Energy platform, I support business and community leaders to be more resilient, more authentic and more focused on wellbeing.  A regular contributor to marketing, customer experience and wellness forums, I’ve written three books including Success without Stress: How to Prevent Burnout and Build Resilience for Optimal Health & Performance. 

Mark Lance

Finance & Company Secretary

I helped Graham set up Jump in 2011 and it’s great to be involved in such a dynamic, growing business where I can apply my specialism in corporate compliance to ensure we are meeting our statutory and financial obligations.  I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. 

Alongside Jump, I’m a director of Cornhill Group, a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation, and I’m also a director of a global energy trader. 

Rob Metcalfe

PR & Marketing

Alongside Jump, I’ve been helping clients get their message across for over 30 years,
most recently as chief executive of Richmond & Towers, the longest
established public relations consultancy in the UK.  A Chartered Marketer,
I’m increasingly helping clients frame their message around sustainability,
particularly in food, waste and energy. The Guardian once described me as being
the “evil genius who got us all hooked on avocados”, a claim I don’t deny.

Since helping Graham get Jump set up in 2011 I’ve enjoyed communicating about a
subject where there is a great willingness among companies and individuals to
do the right thing,  but understanding what practical action to take isn’t
always obvious. 

Graham Simmonds

Chief Executive

As CEO of Jump I lead a talented team of professionals committed to sustainability and wellness.  For much of my 35 year career I’ve been immersed in environmental issues, particularly how to engage people in practical action.  Previously I built Trees for Cities from start-up to a global, award-winning charity as its founding chief executive, and I loved developing new initiatives such as The Edible Playground and the Million Trees Campaign.  

In 2011 I set up Jump as I felt organisations large and small want to motivate action amongst their people around wellbeing and the planet, and a professional team dedicated to this purpose would help them accelerate their journey.  I’m also proud to chair the Reward Gateway Foundation which supports organisations and projects that address inequality and disadvantage, with the ultimate mission of making the world a better, fairer, safer and more equal place to work. 

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