Welcome to our Essential Guide to Sustainability Engagement Masterclass! If you weren’t able to join us live, you’re invited inside to discover tested strategies, real‑world stories, and your first look at our brand‑new guide. You’ll walk away with practical ideas and inspiration to activate sustainability in your organisation.

What You’ll Discover in the Webinar

In this masterclass, we bring together fresh insights from real‑life experience and cutting‑edge research:

• Why your people matter most
  Discover why a sustainability strategy alone won’t succeed without an engaged team, and how to ignite meaningful action within your staff.
• Real‑world engagement success in healthcare
  Lucinda Thompson from Chelsea and Westminster shares how their “Proud to Be Green” programme has motivated staff, driven measurable results, and embedded sustainability into everyday healthcare.
• The Essential Guide to Sustainability Engagement Masterclass
  Be the first to preview our Essential Guide to Sustainability Engagement Masterclass, built from our 2024 Trends report and designed to help you close the awareness‑to‑action gap.

Laura’s Sustainability Engagement Trends for 2024

Laura, Growth Manager at Jump, walks you through key results from our 2024 Sustainability Engagement Trends report — which surveyed over 1,500 UK workers — and reveals how they informed the Essential Guide.

Key Highlights:

• 82% of workers say their employer should prioritise sustainability — a clear signal that it matters deeply to your people.
• 55% research environmental policy before accepting a job — visibility and clarity matter from recruitment onwards.
• 64% of employees know their organisation’s strategy and want to act — but often wait for direction. This shows the power of simple nudges.
• To close that gap, workers highlighted the top three needs:
  1. Rewards and recognition – to encourage repeat behaviour.
  2. Visible peer participation – social proof matters.
  3. Resources to integrate sustainability into their roles — accessible learning is essential.

Lucinda’s Sustainability Engagement Masterclass: “Proud to Be Green” in Action

Lucinda, Sustainability Manager at Chelsea and Westminster Hospitals NHS Trust, brings vibrancy and an inspiring real‑world example rooted firmly in sustainability, care, and people.

Why it matters in healthcare:

• Healthcare is one of the top emitters globally — if it were a country, it would be the fifth largest carbon emitter. NHS contributes about 5% of UK carbon emissions, and 40% of those from the public sector.
• Every year, the NHS produces 156,000 tonnes of clinical waste — that’s 400 jumbo‑jet‑loads!
• The estate adds another 15% of emissions. Lucinda shows how vast the scope is, from buildings and transport to clinical waste and resource use.

What Chelsea & Westminster did:

• Their Green Plan, refreshed this year, responds to England’s Health and Care Act, embedding Net Zero targets legislatively.
• Staff are essential to success—9 in 10 support the Net Zero ambition, and 6 in 10 are more likely to stay if the organisation acts decisively.
• They launched “Proud to Be Green”, a staff‑facing, branded engagement platform, aligned to the Trust’s values and strong in gamification.
• Results so far:
  • 438 registered members across sites.
  • 15,000+ sustainable actions logged, saving:
    • 56 tonnes of CO₂,
    • 4 tonnes of waste,
  • 20%+ users achieved a 10‑week streak — sustainability is becoming habit.

The Sustainability Engagement Masterclass

Josh, our CEO, unwraps how the new Essential Guide to Sustainability Engagement is structured—across nine strategic themes, each with “Easy / Medium / Hard” implementation ideas to suit your context.

Themes include:

1. Defining Your Why — Align sustainability with what motivates your people, whether that’s climate, cost‑saving, or social identity.
2. Leadership & Champions — Leaders must model action. Peer‑level champions are essential across the organisation.
3. Communications — Tell compelling stories, not just numbers, and use multiple channels (emails, video, team chat, events).
4. Education & Onboarding — Make entry‑level sustainability intuitive. Short, interactive content is more effective than lectures.
5. Technology & Feedback — Use gamified platforms, dashboards, real‑time progress alerts to embed daily sustainable behaviour.
6. Community & Social Proof — Friendly competition, peer visibility (e.g., activity feeds, leaderboards) boosts adoption.
7. Volunteering & Beyond the Office — Integrate with charity, local causes, broader community to extend engagement.
8. Rewards & Incentives — Carrot‑based reinforcement works—vouchers, recognition badges, donations, team reward.
9. Integration into Culture & Spaces — Embed sustainability into daily operations, workspace design, policy, onboarding—make it feel natural.

Josh sums it up: Sustainability engagement isn’t telling people what to do. It’s creating a culture where they want to do it. If you’d like help designing meaningful, measurable engagement, we’d love to chat.

Want to Bring This to Your Organisation?

• You can get your own copy of the Essential Guide to Sustainability Engagement, by signing up to our mailing list.
• In the meantime:
  • Audit your engagement — could your messaging be more visible or connected?
  • Look for early adopters — even a small group can build momentum.
  • Make it rewarding, social, and easy — every action matters.

If you’re a business, university, local council, NHS trust, or any other kind of organisation seeking to launch or scale sustainability engagement, we can get you started with a free sustainability engagement health check.