How do you turn smart travel data into real-world behaviour change? In this video, Josh Cleall (CEO of Team Jump) is joined by Will Line (CEO of STAXY) to explore how their organisations are making sustainable travel easier, social, and more rewarding—starting with an exciting new partnership at the University of Manchester.
Watch the full video below to hear Josh and Will discuss:
- How AI and gamification are driving behaviour change
- Why the STAXY x Team Jump partnership works
- What’s next for sustainable travel at universities
- Trends in active travel, e-mobility, and emissions tracking
From Tech to Change: Why STAXY and Team Jump Are Working Together
The idea behind this partnership is simple: combine STAXY’s AI-powered travel platform with Team Jump’s proven approach to behaviour change and gamification for sustainability.
Will Line explains how STAXY started as a student-led carpooling app and evolved into a full mobility-as-a-service (MaaS) solution that tracks emissions, recommends better options, and helps organisations plan low-carbon transport strategies. Josh highlights that while technology makes sustainable options accessible, real change happens when people are motivated to take action.
The Manchester Model: Rewarding Sustainable Travel in Real Time
The two teams are now launching a live integration at the University of Manchester where STAXY travel choices will automatically link to the Jump platform. That means:
- Students and staff can log low-carbon travel directly
- They’ll earn rewards, see their impact, and compete on leaderboards
- The university will gain accurate travel data to meet net-zero goals
It’s a model that reflects what Team Jump’s behaviour change framework is built for: using community, competition, and convenience to shift habits long term.
Real-World Trends: What STAXY’s Data Is Telling Us
STAXY’s work across sectors shows clear regional patterns in travel behaviour. Car-dependence is high in areas with limited public transport, while cities like London show rising use of e-mobility solutions such as e-scooters and bikes.
Will notes that two key barriers to sustainable commuting are weather and confidence, both of which can be addressed through route planning tools and group travel incentives.
The Power of Engagement: Community, Competition, and Communication
Josh and Will both agree that behaviour change thrives when it’s social and visible. Whether it’s a workplace, a football stadium, or a university, people are more likely to switch habits when:
- They’re part of a team or community effort
- There’s a clear benefit or reward
- They can track progress and impact
This aligns with Team Jump’s success running sustainability competitions across businesses, councils, and campus-wide programmes.
Looking Ahead: What’s Next for Sustainable Travel?
Will sees AI as a game-changer for sustainability, helping identify high-emission travel patterns and recommending targeted alternatives. For STAXY, the goal is cutting up to 3.5 million tonnes of CO₂ emissions a year, roughly equal to the entire annual footprint of Iceland.
Meanwhile, Josh reaffirms that the human element will always matter: “The tools are important. But people need encouragement, reinforcement, and a sense of purpose behind every action.”
Ready to Motivate Sustainable Travel at Your Organisation?
The STAXY x Team Jump partnership shows what’s possible when cutting-edge tech meets human-centred design. If you’re looking to transform how your people travel—with real-time impact tracking, engagement tools, and gamification, request a demo today.
Want a custom solution for your university, council, or organisation? We’d love to chat.
